Maslak О. I., Kvyatkovskaya L. А. Marketing. Management. Innovations. Multi-authored monograph/ Ed. by Doc.Sc. (Economics), Prof. S. М. Illyashenko. – Sumy: Trading Company «Papirus», 2010. – 624 p.
The challenges of market principle management of innovative development for state-by-state, national, and regional scales, and for single entities are investigated in the monograph. Methodological, theoretical, methodical and problem-oriented principles of marketing of innovations and innovative management are shown. New methods and instruments application in marketing and management are educed.