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Maslak . I., Kvyatkovskaya L. . Marketing. Management. Innovations. Multi-authored monograph/ Ed. by Doc.Sc. (Economics), Prof. S. . Illyashenko. Sumy: Trading Company Papirus, 2010. 624 p.

The challenges of market principle management of innovative development for state-by-state, national, and regional scales, and for single entities are investigated in the monograph. Methodological, theoretical, methodical and problem-oriented principles of marketing of innovations and innovative management are shown. New methods and instruments application in marketing and management are educed.