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Annotation


Maslak . I., Kvyatkovskaya L. ., Grishko .E., Ischenko S.V. Difficulties and prospects of market-oriented management of innovative development: Multi-authored monograph / Ed. by Doc.Sc. (Economics), Prof. S. . Illyashenko. Sumy: Trading Company Papirus, 2011. 644.

ISBN 978-996-2458-31-2

The challenges of market principle management of innovative development for state-by-state, national, and regional scales, and for single enterprises are investigated in the monograph. The original approaches to create the management methods and instruments for innovative development of enterprises within the strategy of innovative breakout are offered. The innovative methods of ecological management and marketing are considered.

The monograph is intended for experts in innovative management and marketing, teachers, post-graduates and students of economic specialties at HEIs.